Trend Models, New Concepts, and Product Features

The most striking models for the 2024-2025 season will combine aesthetics and functionality. Glasses frames made from organic and recyclable materials are particularly attracting attention among fashion-conscious customers. The training detailed the features of the models to be launched in the new season. These products include minimalist designs, various color combinations, and ergonomically focused options.

Motivation-Boosting Activities and Team Spirit

It is crucial for us that the training program goes beyond merely transferring knowledge and is enriched with activities that boost the motivation of our field teams. Therefore, at the end of the training, various activities were organized to lift the spirits of our sales representatives and strengthen team spirit. Team-building games, motivational talks, and fun social events not only uplifted the morale of our field sales teams but also strengthened their camaraderie.

Thanks to these activities, our field representatives are stepping into the new season with greater strength, motivation, and preparedness. As Zeno Group, we aim for our teams to enter the field not only with technical knowledge but also with high motivation and a strong team spirit. Feedback obtained at the end of the training process indicates that this program had a positive impact on our field sales teams and that they are ready for the new season.

The 2024-2025 season will be a period full of innovations for Zeno Group Optic. Strengthened by the training program, our field teams will present these innovations to customers in the best possible way, further advancing the success of our brand.